GTA 6 Price Speculation Points to Higher Costs
As the highly anticipated release of Grand Theft Auto 6 draws nearer, slated for late 2025, there is growing speculation about whether Take-Two will price the game above $70 for the standard edition. Take-Two was one of the first major companies to raise the price of top-tier games from $60 to $70, leading many to predict a potential further increase for the next GTA installment.
However, during a recent quarterly investor call, Take-Two CEO Strauss Zelnick emphasized the company’s dedication to providing value. When asked about their pricing strategy for the entire game lineup, including the GTA series, Zelnick highlighted the importance of delivering great value. According to GameSpot, Zelnick remarked, “Look, there’s more content constantly being made available, and we really aim to deliver great value at any given time.”
In the earnings call, Zelnick stated: “We’re so focused on delivering more value than what we charge. And that’s sort of the rubric. Any time we establish a price, we want to make sure that it’s good news for the consumer; that the experience vastly over-delivers in the context of the cost. That’s the goal.”
How Much Will GTA 6 Cost?
Take-Two Interactive CEO Strauss Zelnick did not specify the price for GTA 6, but his previous comments indicate a steady approach to premium pricing. In 2023, Zelnick conveyed confidence in the market’s acceptance of higher game prices.
Take-Two initially set the $70 price point with NBA 2K21, the series’ debut on the latest console generation. This pricing model has since been adopted by several other publishers for next-gen titles, including Sony and Square Enix.
“In terms of frontline pricing for NBA 2K21, I think that worked out very much as expected,” Zelnick remarked. “The title was built from the ground up for next-gen, so first title here that has been created that way. And the acceptance by consumers has been nothing short of extraordinary.” His comments suggest a positive reception to the $70 price point.
The decision to price GTA 6 above $70 ultimately rests with Zelnick and other Take-Two executives. While the price could potentially rise to $80, there’s no firm indication this will happen.
Recently, Take-Two has already increased prices within the GTA ecosystem. The GTA+ membership fee saw a 33% hike from $6 to $8 per month. This increase was accompanied by the addition of L.A. Noire to the service, alongside existing titles like Red Dead Redemption and GTA: The Trilogy – The Definitive Edition. Additionally, Rockstar’s Bully is expected to join the GTA+ lineup later this year.